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"It
is impossible for ideas to compete in the marketplace if no forum for
The Business Forum
Story: Today we are using our many contacts, (we have had lunch with thousands of people over the years and worked with many of the world's government agencies and major corporations), along with the reach of our web site, to reformat our approach to where we can now apply our mission not just to the decision makers and gate keepers in organizations in the Pacific States of America, but to anyone with access to the Internet. What for years was just a loose association of friends of a like mind who were all decision makers in business, academia and government, appears to have become a staid and respectable institution in the minds of many of the people that we are reaching and influencing internationally today. This web site gets between a thousand to two thousand visitors every day of the year and the number is growing. Every month the Fellows of The Business Forum Institute publish opinions, articles, white papers or case studies in The Business Forum Journal which is read by decision makers all around the world. The Business Forum has the perfect vehicle for sourcing Business Information; ~ a concept with a 19th Century sophistication and charm, a 20th Century acceptance and trust by the business community and 21st Century answers and solutions. Henry Guttentag, President, Sunway Products Inc.
The Business Forum gives
professionals a way to network with their peers, exchange views on current
trends, manage risk and identify opportunities to lower cost and improve the
customer experience.
John Radford, State
Controller.
State of Oregon
The Business Forum is clearly well recognized in the West Coast business community ... (and) ... senior business people value the process. Alan S. Reiher, Commissioner, The State of Victoria, Australia (We) are familiar with what you have accomplished sponsoring events that lead towards strengthening our economy. We support your efforts. Robert Stark, Director, NASA Using The Business Forum to make the arrangements for them, anyone in the world can fly into town and set up a system of networking right away. George Tice, General Manager, Los Angeles County
The Business Forum is unique for its ability to assemble a representative sample of the right
people and engage them in commercial dialogue . . . with
the added fillip of a neutral moderator and raconteur.
I commend The Business Forum for once again providing this important opportunity for the exchange of ideas and information. Senator Barbara Boxer, The United States Senate It is more than thirty years ago now, since a group of senior executives in Southern California decided that sitting through a carefully orchestrated sales presentation did not really serve their needs to learn very much about anything. So we created The Business Forum and reversed the accepted system of providing information as it was at the time. We created a situation where vendors of products, services or new ideas would be invited to take five minutes to say "what they offered", and then agree to open the conversation, allowing our guests to question them under the control of a moderator who would maintain a civil and meaningful discussion. If nothing else we would learn what our peers were concerned about, which would allow us to then return to our organizations and investigate whether or not we should be concerned about it also. What has happened since 1982 has been absolutely amazing.
Today, with our members, supporters and sponsors located all around the
world, this web site has ![]() The first Business Forum Lunch was held in 1982 at
The Business Forum provides a compelling setting for sharing the latest pragmatic ideas and best practices for improving business operations and performance through Information Technology. The emphasis on discussion and debate leads to very real insights for everyone involved.
Bob Kalka -
Security Business Unit Executive
Just a
word of thanks for the success of the recent business forums. It
has
been a great opportunity for Cisco to discuss issues with customers on a
face-to-face basis outside of the normal sales process. We've been using
it as a focus group without the one-way mirror. It lets us get frank
feedback and opinions from some very hard to reach executives.
Many thanks for providing this energized forum for interacting with
seriously interested IT leaders across multiple industries. The wealth of experiential
knowledge gathered enabled us to refine our go-to-market plans and develop
customer advisory contacts quickly and effectively. I would recommend the
Business Forum to my colleagues without hesitation. The fact that you were able to arrange to have senior members of the Federal Bureau of Information, world class Internet and forensic experts and a cross section of leading Information Technology vendors together for five hours and openly and interactively address the issues affecting corporate managers, in a non-attribution environment, is unequalled. What is even more impressive, is that you replicated this program across half a dozen cities in four states over three months. We will be following up the contacts we developed through The Business Forum for months to come. Your program works! Daniel T.
Woolley, Vice President
Where else can I have access to so many people in the business community, network with my peers, hear world-class experts on subjects I need to keep up with and get a completely free first class lunch with absolutely no obligation afterwards . . .
Matt Gonzales,
National Facilities Director Nevada officials were amazed at the quality and level of contacts we gained from luncheons with The Business Forum.
Robert Schriver, Executive Director.
I was impressed by the quality of services offered by John
and his team. He has created a tremendous network, dominated by key decision
makers, visionaries and executives from a variety of industries. The topics are relevant, the audience is relevant, everything makes sense. Our organization will benefit immediately from our most recent participation.
The Business Forum is exactly
the type of open environment where a free exchange of dialogue and ideas
that are universally applicable can be discussed without bias. This
allows for real-world examples to be used, real ideas to be vetted, real
people to be honest, real learning to take place. I was impressed at
the comfort level of the attendees and the level of participation. It
is clear to me that The Business Forum serves its clients well and that
the participants trust the Forum and each other, and that kind of
established trust is invaluable.
Coley Moore - Corporate
Systems We believe The Business Forum participation and 'can do' attitude has bridged the gap of transferring space applications to commercial users.
Dean A. Farmer, Technology Transfer Program Manager.
As you may recall, when Deloitte & Touché was first invited to participate in The Business Forum activities, I was quite skeptical as to whether you could get the audiences we need and whether it would result in an expansion of out consulting practice. We are pleased to report that we are very satisfied with the visibility we have received and the leads we are pursuing as a result. Consequently, we plan to continue our sponsorship of The Business Forum's luncheons as part of our marketing plan to expand the visibility of our consulting services throughout California. John, thank you for your personal efforts. Your participation in the luncheons is one of the reasons we believe they are successful. We look forward to a continuing relationship.David R. Lewis, Jr., Partner
I just wanted to
thank you for yesterday's Forum at The Biltmore in Los Angeles. What can I say? That you
can get Adobe, IBM, Cisco, Intel, Microsoft, SSP, SolSoft and SafeNet to participate
at the same table is unequalled. The only other organization I know of that
could put those eight companies into the room to be asked questions, is the Justice
Department, and they could only do it by legal means. Then you pack in 36 of the
top CIO's and CISO's in Los Angeles County! Absolutely brilliant - and the food
and the service were 5 stars to say the least! The Business Forum delivers very lively debates on key topics of interest for the Information Technology community across a wide spectrum of industries. These discussions have provided us with a critical understanding of important issues as well as how technology can be employed in real world settings.
Ken Salzberg -
System Technology Laboratories The Business Forum has put us in a very good strategic position: Talking to the right people at the right organizations about the right solutions that we provide. Michael Andrews, Western Region Marketing
In my current position as National Sales Manager for the TeamWARE Division of Fujitsu Software Corporation, I am constantly on the lookout for productive and intelligent venues to reach informed decision makers with our products and technologies. To this end The Business Forum has proven to be an invaluable resource and business development partner. Your forums put us in front of the right people in a relaxed and friendly environment. Fujitsu will continue to participate in your program and I look forward to a long and rewarding relationship. Jason M. Rose, National Sales Manager
I would like to thank you and your staff for holding the various meetings and luncheons on Composites.
We made a significant number of contacts and helped enlighten our view of opportunities in this market. Your adeptness at facilitating the meetings was a key factor in their success.
James A. Koshak, Vice President, General Manager
The luncheon program (you) organized on our behalf has been very successful for the Royal Danish Government Consulate General. We especially believe that the meetings related to the environmental sector have found the right format, thus proving to be very productive for the participants, the guests, and this Consulate General. We look forward to working with The Business Forum in the future. Lasse Reimann, Consul General
(Point of Interest: Shortly after these meetings were held the
European Environmental Protection Agency
was designated to be located in Copenhagen, the capital city of Denmark. .
Coincidence?) I wanted to
let you know that you have delivered exactly what you promised with The Business
Forum. First, you provided us with a forum for delivering a message that simply cannot be delivered by any other means. Second, you did a great job of bringing together the right people at the right level to listen to that message. Third, and most importantly, the result has been that the IT executives we were trying to reach are now not only aware of the information security problems they face, but they are now interested in solving these problems. An added bonus from our participation has been the creation of new strategic partnerships that we would not have considered prior to our participation. With what we have learned through this engagement, we have repositioned our offering and are consequently able to handle the greater volume of business that The Business Forum is bringing to us.
Michael Tiemann, Director of Business Development
I believe
that The Business Forum provides a unique and very effective marketing vehicle to deliver a message to a well targeted audience. I have recommended that Data General continue to utilize this forum. It is an ideal method to interface with decision makers.
Michael O'Neill, Marketing Director
While it is not yet possible to accurately evaluate the full impact these meetings have had in new business for Norris Environmental Services, I must admit that the revenue growth we have experienced since we started hosting The Business Forum meetings has been impressive. In the eight weeks since adding your services to our tactical marketing mix, we have experienced a growth of gross revenue of over 27%!!
Richard A. Henninger, Director Sales & Marketing
The Business Forum provides an excellent opportunity to discuss product and industry issues with both customers and competitors.
Tim Shumate, Director of Marketing
I wanted to take a minute to comment on the program you developed to address the issues affecting corporations in their quest to protect and secure their information resources. Over the years, I have participated in a number of events designed to address the various issues affecting business leaders and their use of information technology. In all those years, I have rarely found a program or an event that actually delivers all that it proposed. The program, vendor participants and business leaders you brought together for The Business Forum sessions we took part in, in my experience, are unmatched. Our return on our marketing investment dollar was far greater than we anticipated. When, we consider the associated costs of participating in an industry trade event, hosting a seminar series or participating in an exhibition, I must weigh the resources required to build, staff, execute and follow-up, face-time with the participants or prospects and what I expect the number of qualified leads the event or program will generate. It is clear, that my marketing dollar was well invested when we participated in your program. What was most impressive was the number of senior level attendees The Business Forum attracted and the open interaction generated with industry leaders. This was well beyond my level of expectation! The fact that you were able to arrange to have senior members of the Federal Bureau of Investigation
(FBI), world class Internet and forensic experts and a cross section of leading Information Technology vendors together for five hours and openly and interactively address the issues affecting corporate managers, in a non-attribution environment, is unequaled. What is even more impressive, is that you replicated this program across half a dozen cities in four states over three months. We will be following up the contacts we developed through The Business Forum for months to come.
Daniel T. Woolley, VP Business Development
I
Jonathan
Gael - Enterprise Solutions Group I would like to take this opportunity to express my appreciation for what The Business Forum has been able to achieve for us. Using the round table luncheon format, your organization was able to provide a highly interactive setting for Axiom to share observations and insights with a targeted audience. This interaction has been extremely useful in helping us temper our market messages and enhance our prospect database. Furthermore, The Business Forum was able to accomplish this for approximately fifty (50%) percent less than it currently costs Axiom to promote and conduct this type of event on our own. Brian Bouren, Executive Vice President
Hot Spots of the World A Little Bantering ~ Just for Fun
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John H. Hathaway-Bates
John was born and educated in Oxford, England. He served with
the Royal Air Force in the 1950’s serving in Africa, the Persian Gulf and on the
Arabian Peninsula.
During the 1960’s he was the lead singer with The Tribe, and later with The
Foundation in Great Britain. He also had a contract as a song writer with Acuff Rose, Nashville, Tennessee. In the 1960's and the 1970’s John was recognized as one of the
leading
commercial Interior Designers in the United Kingdom, and worked on projects for many multi-national corporations, restaurants and
academic institutions.
He
wrote the "Contract Procedure and Specification Advice" sections of the
Architect's and Specifier's Guide Series (A4 Publications, Ltd.) and
he innovated and wrote for The Office Planner (Benn Brothers Ltd.) He has
published several articles on "Colour, Texture & Design", and
wrote a weekly Interior Design column for Westminster
Newspapers Ltd.
He
wrote the "Executive Guide to Office Space Planning
and Design" for the American
Management Association.
John has been President, Managing Director or Corporate Vice
President for several multi-national corporations in the United
Kingdom, The Netherlands and the United States of America. He
moved to the United States in 1979; and in
1982 founded The Business Forum in Beverly Hills, California. At the
time of establishing The Business Forum, John was also recognized as an
accomplished Commercial
Tactician on four continents. During
his career John has been elected a Fellow of the British Society of
Commerce, the Institute of Buyers, the British Institute of
Directors, the British Institute of Administrative Accountants, the
Institute of Purchasing and Supply; and was elected to be a member
of the British Institute of Marketing, the British Institute of
Management, and the British Institute of Journalists
John has written books on Marketing, including: "Tactics" (Nerthus
Publications), and "How to Promote Your Business" and "How to
Organize Your Marketing" (Asigan International Inc.) he also
wrote "Fast Track Marketing in a Global Economy" (Van
Nostrum Reinhold) He has published many articles in
Europe and America and he has lectured on four Continents (Europe,
North America, Asia and Africa) at Universities and to professional
audiences on subjects ranging from business development to
international accounting, office management, interior design,
garden design, international marketing and management. John has
also written and lectured
on etiquette and business ethics in
Europe & North America. If you wish to support The Business Forum
Institute you
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